Every girl deserves the right to manage her period with dignity
We are delighted to have partnered up with the charity Positive Life Kenya in order to launch a
brand new initiative to help stamp out Period Poverty.
This partnership will see Winners Studios raise funding to launch a new sustainable initiative providing jobs for women and education to young girls in the most vulnerable areas of Kenya. Below is the story of how this partnership came about, and what we are doing to help an incredible community of women. It really goes to show that when women support women amazing things can really happen. Any donations made through our website will go towards supporting this new initiative.
Our sTory
During a recent volunteer trip with Positive Life Kenya, a non-profit organisation working to break the cycle of poverty, Our gym’s founder, Chloe Winstanley visited the community of Mlolongo to work on a women’s empowerment project. She spent time listening to women and young girls share their experiences of poverty, inequality, and the reality of living without access to basic menstrual products.
What impacted her most was the realisation that the women she met were no different to the women in our own community, they share the same love for their families, the same hopes for the future, the same ambition, resilience, and determination to create better lives for themselves and their children.
After spending time within the community and hearing these stories first-hand, there was a clear desire to continue helping and supporting women beyond the trip itself, creating awareness, giving back where possible, and continuing to empower women both locally and globally.
Hearing first-hand stories about period poverty and the impact it has on education, confidence, health, and daily life was both heartbreaking and eye-opening. Many girls are forced to miss school, while women face ongoing challenges simply because they cannot access products that many of us take for granted.
Period Poverty
Period poverty is not just about missing products. It is a health, dignity, and human rights issue that affects millions of women and girls every single day.
And for too long it has been ignored.
The Problem
For many women and girls, each menstruation is a monthly crisis.
Period poverty means going without:
- Safe and hygienic menstrual products
- Accurate menstrual health education
- The dignity to manage their period without shame or fear
When girls can’t manage their periods safely, they miss school.
When women can’t afford products, they have to make impossible choices.
And when no one talks about it, the silence makes everything worse.
In many low-income areas, women and girls are forced to use unsafe alternatives such as cloth scraps or go without protection entirely. This often leads to infections, stigma, and missed school or work, reinforcing cycles of poverty and inequality.
Motivated to help, she launched a sanitary towel collection at our gym in Cheadle. The response
was overwhelming. Members donated so generously that she was able to personally deliver over 1,000 sanitary
towels, along with reusable alternatives, directly to the community.
However, what began as a donation drive quickly became something much bigger.
Positive flow kenya
While volunteering with Positive Life Kenya in the community of Mlolongo, Chloe began speaking with women and girls in the community – conversations that quickly revealed a deeper issue and she was confronted with a reality many never have to face: girls missing school, women risking their health, and entire communities held back – simply because of a lack of sanitary products and education. This revealed a deeper need – not just for products, but for education, sustainability, and long-term solutions.
Working closely with one of the charity’s head seamstresses, she spent hours researching materials and exploring how reusable sanitary towels could be made locally. Chloe began exploring a new possibility:
What if women in the community could create their own solution?
From this collaboration, a new initiative was born – POSITIVE FLOW KENYA.
Fundraiser
To launch this new initiative, our gym needs to raise
£15,000
To kickstart fundraising, Chloe will take on a 28-day endurance challenge throughout June – symbolically representing the average length of a woman’s menstrual cycle.
- 10km per day through running, rowing, and SkiErg
- Final day: 30km walk
- Total distance: 300km
Members of the gym community will also take part, reinforcing the collective spirit behind the campaign. The goal is to raise enough funds to launch the pilot programme and begin transforming lives.
Our Partnership
Winners is proud to partner with Positive Life Kenya in line with their mission by committing to donate £1 per transaction through the gym each month for a year to help to continue the development of the project in its initial stages of growth.
Positive Life Kenya are committed to training and development whilst ensuring the smooth roll out of this exciting project which we hope will continue to provide income and education for women and children in vulnerable communities.
Positive Life Kenya (PLK)
PLK is a non-profit organization working to break the cycle of poverty.
Founded in 2010 in response to the impact of HIV, poverty and lack of information, PLK was created to restore dignity, build resilience, and create lasting opportunities for children and families.
Their mission is to break the cycle of poverty by promoting active participation of communities through education and advocacy to build a healthy environment for children to thrive and create lasting change.
Learn more about them here: Volunteer in Kenya│Positive Life Kenya
